Digital marketing refers to the methodical application of internet technology and platforms for connecting with and influencing your target market. It includes a broad range of strategies, such as pay-per-click (PPC) advertising, email campaigns, social media marketing, and search engine optimization (SEO). Businesses use these strategies to increase brand exposure, engage clients, and encourage transactions in a society that prioritizes digital media. Digital marketing is a cornerstone of contemporary marketing tactics because it allows accurate targeting, real-time information, and the capacity to quickly respond to market developments.